Meet the Ariella team: Lizzie Heather – Senior Account Manager
– Describe a typical day at Ariella?
I arrive at the studio at around 9 a.m. and the first thing I do is reach for a cup of coffee to get me started! I spend a few minutes scanning emails in order to pick up anything important immediately. I look after the Ariella London collection which involves having regular meetings with the design team with regards to styling and colour, sourcing fabric and pricing . I also make sure that everything is running smoothly and to schedule so we can have our amazing creations in our fab stores and concessions on time which can sometimes be a challenge! I normally have a couple of meetings a day, from collection sign off’s to PR strategy meetings so every day is different, I really savour a quiet day at my desk to catch up and get my head down. The best part about the job is seeing our dresses being worn by celebrities, It was cool when Little Mix’s Leigh-Ann wore our dress for the ‘Love me like you’ video – I just love this playful prom dress!
– What is your favourite piece from the collection?
My favourite style at the moment is the Dakota dress – I saw Kimberley Walsh wearing this style in OK! Magazine and fell in love with it even more. It is so glamourous and sophisticated. I have so many other favourite pieces I can’t list them all! We are about to launch SS16 and I am so excited as it really is the best collection yet!
– How would you describe the Ariella Woman?
She is elegant and graceful yet loves a party! There is something for everybody in the Ariella collection from prom dressing to bridesmaids so I think everyone can be an Ariella woman if they want to be!
– Finally, what do you like doing on the weekends to relax after a long week?
I spend a lot of time just hanging out with my boyfriend Ed. I like to walk in Bishops park, which is by the river Thames and local to me, they do a great farmers’ market on the weekend so I regularly go and buy the ingredients for Sunday lunch there. My favourite is roast lamb and mint sauce. I also like to eat out as well as cook and love any Asian food – so you can normally find me in the local sushi restaurant!