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About Us

We are Cocktail Clothing Company Ltd (CCC) proudly trading the brands: Ariella London, Ariella Couture, Ariella by Lana Marie. CCC designs, manufactures and wholesales, exclusive and original Ladies fashion, cocktail and evening wear to UK and European department stores and multiple retailers, under the Ariella brand or Client’s own Labels. All our styles are exclusive and limited edition.

The Ariella brand has been at the forefront of British Fashion since it was founded in 1966 and is acclaimed as one of Europe’s leading brands for Special Occasion wear for the fashion conscious woman of today.

We are a leading member of various Trade Associations including:

  • UKFT The UK Fashion and Textiles Association, of all major trade bodies in the industry, including the British Fashion Council
    (of which Ariella was a founder member) and The Savile Row Bespoke Tailors Guild
  • FDPA The Fashion & Design Protection Association
    (of which Ariella was a Founder Member)
  • SEDEX The Supplier Ethical Data Exchange which is a nonprofit membership organization dedicated to driving improvements in responsible and ethical business practices in global supply chains.

Ariella brand was founded in Carnaby Street in the swinging psychedelia of Sixties London. It designed, manufactured and retailed its own designs, expanding to some 11 retail outlets in London‘s West End and surrounds, including three in Carnaby Street, two stores on Oxford Street, one in Duke Street opposite Selfridges, as well as franchise stores in Laussane, Switzerland, Washington DC and Chicago Illinois, USA.


Some of the Best retailers in the UK and Europe. Ariella‘s clients in the past and present include numerous high-class boutiques, independent stores, mail-order companies and multiple clients across the UK and Europe. In the UK it’s current clients include such accounts as House of Fraser Stores, John Lewis, Laura Ashley, Phase Eight, Coast, M&S, Hobbs, BHS, Austin Reed, Debenhams and more. Historically it’s accounts have included  Dorothy Perkins, Wallis, River Island and many more.

CCC’s export clients include C&A in Germany and Worldwide, El Corte Ingles in Spain, Cubus, Vivikes, Til Henne and Halonen in Scandinavia and many more.

Mail order clients in Europe have historically included, Ellos in Sweden, Charles Veillon, Ackerman and Vedia in Switzerland, Quelle and Universal Versand in Germany and Austria.

In the UK the company has dealt with such mail order companies as GUS, Empire Stores, Grattans and Freemans.


Is our Designer label. ARIELLA COUTURE DRESSES are all limited editions which are exclusively sold on-line. Click here to view  Ariella Couture Collection. 


Is our Retail label. Click here to view recent Ariella London Collections.


Ariella Plus is our outsize fashion range. Due entirely to its multiple clients demanding the flair of Ariella designs for their outsize market. It sells this range in sizes 18‐32 UK, and always in exclusive fabrics and exciting designs, to such clients as Ann Harvey of the Alexon Group and Evans of the Arcadia Group.


Our Casino Uniforms Division is second to none, specializing in exclusive dresses for Waitresses and Dealers, Waistcoats for Male Dealers, beautiful suits for Inspectors and Receptionists.

We design and dress the croupiers and staff of London’s Top Casinos. including:

  • The Ritz
  • The Palm Beach
  • Les Ambassadeurs
  • Aspinals
  • Crockfords
  • London Park Tower
  • The Clermont
  • The Rendezvous
  • The Mint
  • The Sportsman
  • The Casino at The Empire, Leicester Square
  • The London Playboy Club
  • And many more…


In 2009 we introduced this new division of high fashion tailored trousers, skirts and jackets. Sold both under clients own labels or under The “Lana Collection” label, it has achieved spectacular success.


In 2011 we launched the Ariella Knitwear Division under the Label “Lana Marie by Ariella” to coordinate knitwear pieces with our dresses and separates.


We will never supply the same style to two of its major clients in the same country and this way its client has exclusivity on that style in that fabric, and is able to enjoy full pricing control and a unique product, not available to its competitors. This has been a winning formula for us across the UK and Europe, made possible by the strength of its Design resources, including its archive collection of over 4000 best selling styles from the last 40 years.

Our greatest strength is its ability to supply the fashion market place with the richest variety of exclusive, wearable, and original glamorous designs at the right price.

All our designs are original, exclusive and protected by copyright and design right.


CCC has an excellent relationship with its Bankers due to its impeccable business ethics. It is therefore willing and able to finance production of any quantity of orders. It also factors all its invoices, giving it smooth cashflow, whilst at the same time offering its clients the credit terms they require, whether it be maximum discount for quick payment, or 30, 60 or 90 days‘credit.

In conclusion, whether you are an Independent store seeking catwalk designs, a Multiple group, a Casino or a Mail Order company, CCC can satisfy your requirements for cocktail, evening, special occasion wear and today’s fashion.